“They put people before profits. When brands align with the consumer and are seen acting, authentically, in consumers' best interests, then brand love and profits follow,” she said.“They underpromised and overdelivered. It was a race against the clock to develop a viable vaccine and slow the spread of this deadly disease.
Based on the success of pharma and other industries, it is possible for companies and organizations to bounce back from a disaster, scandal or other corporate emergencies.Scott Sobel, senior vice president for crisis and litigation communications at kglobal, said, “It is no surprise that pharma’s credibility has grown incredibly [by] developing Covid-19 vaccines in record time.
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