MAKING IT, SPENDING IT: MAKE OR MAR MONEY CHOICES - Starting A Successful Online Clothing Business

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Online apparel stores being a multi-billion-a-year industry, is by far one of the most popular e-commerce niches. Every business nowadays has an online

presence. This could be either a static or dynamic website for some, based on what is suitable for the kind of services they offer. In recent times, social media platforms like Instagram, Facebook, Twitter, and WhatsApp, have become important alternatives to owning an actual website.

A teacher and the CEO of Tenue Collections, an online boutique store, Mrs Ifewunmi Olasunkanmi, says that the fashion industry is a booming sector of Nigeria economy. She notes that most people prefer buying fabrics and taking it to a tailor to sew and design for them. Others prefer to buy clothes already made and designed by a fashion designer.

In building successful online clothing store using social media, Olasunkanmi states WhatsApp Business is free to download and allows businesses to connect with their customers and highlight their products and services via a tool called Catalog.She explains that, “Finding a niche is an important process of starting any business. We want to provide a product or service that there is a need for. For example, what specific type of clothing will you sell in your store.

She states that one needs to: identify potential customers , have a business plan, incorporate the business through CAC; Secure financing, setting up an online store and getting in touch with vendors.

 

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