has been asked to withdraw the crowned bear logo, make no song or album references to Ye in the menu, destroy or alter any murals inspired by Ye and no longer assert they are inspired by Ye or his music. With menu items like the Golddigger chicken sandwich and Cheezus burger to rebrand, there's a lot of work ahead.
Mark Elkhouri aka Kanye West super-fan realised his restaurant was on Ye's radar when the musician started viewing College Dropout's Instagram stories on the regular. Though initially delighted by the news , West's legal team moved quickly to pour cold water on his excitement as they served a cease and desist letter shortly after.
"You used his mascot image, which was created by Sam Hansen," they continued."You’ve used images of the Takashi Murakami mascot bear. The restaurant is named after his first album, you reference his other work titles in displays and you have his image/likeness on display throughout the joint." Either way, Elkhouri accepted the news with grace and humour, immediately taking down references to West from the social media account, including adding an 'insert logo here' graphic to the middle of the bear logo. College Dropout's Instagram picture is currently a black square, and posts are up inviting followers to help rename the menu items.
Whatever West's reasons for coming down hard on the burger spot, we bet they're not sad about the massive amount of publicity they've gained from the issue. They have vowed to remain 'inspired by and support Ye " and are actually using their fame for good by offering to promote local business whilst their story views are so high. We look forward to seeing what the new logo will be.