South Africa’s most valuable brands – and the smart business decisions to reach the top

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Data and analytics company, Kantar BrandZ has published its Most Valuable South African Brands 2022 report, showing that the top 30 brands in the country are collectively valued at $34.9 billion, representing a 21% increase over last year.

Data and analytics company Kantar BrandZ has published its Most Valuable South African Brands 2022 report, showing that the top 30 brands in the country are collectively valued at $34.9 billion, representing a 21% increase over last year.

Checkers was the top-performing brand for convenience – ensuring products and services fit well into consumers’ everyday lives. Dis-Chem , returned to the Top 30 after an absence of two years. Operating across multiple categories such as health, baby and beauty, the retail pharmacy is perceived by consumers as a well-trusted and purposeful brand that offers fair prices, said Kantar.

Stina Van Rooyen, Kantar BrandZ Lead, South Africa, said: “2022 has been a banner year for South African brands, with sharp value growth and strategies that seem to be building several brand equity measures. Our top-performing brands are focussed on getting their four fundamentals for growth right, which are exposure, function, convenience and experience.

 

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