Coca-Cola is a classic example of a recession-resistant business. Whether the economy is booming or struggling, a can of Coke is affordable for most people.
More impressively, Coca-Cola has increased its dividend for 60 consecutive years. The stock currently yields 2.8 per cent. Many of the company’s consumer health brands — such as Tylenol, Band-Aid, and Listerine — are household names. In total, JNJ has 29 products each capable of generating over $1 billion in annual sales.
That streak is a testament to its entrenched position in the consumer staples market. P&G has a portfolio of trusted brands like Bounty paper towels, Crest toothpaste, Gillette razor blades and Tide detergent. Jefferies analyst Kevin Grundy has a ‘buy’ rating on Procter & Gamble and recently raised his price target from $149 to $164. That implies a potential upside of 12 per cent.Stocks can be volatile, cryptos make big swings to either side, and even gold is not immune to the market’s ups and downs.
And it’s becoming a popular way to diversify because it’s a real physical asset with little correlation to the stock market.
Good article. Have 2/3 on my watchlist.
The best time to buy good quality dividend stocks is when their market value drops not owing to their profitability. Easy math example: A $10 stock pays dividend of 10%, so $1. If the stock drops to $5, but the dividend remains $1, the effective dividend yield doubles to 20%.
The article mentions U.S. stocks as a Canadian investor keep in mind these divys from U.S. corps are subject to claw backs if held in a TFSA or margin accounts.