Business leaders will join first-year MBA students in being able to learn about the evolution of EbonyLife’s business model, its challenges and choices In 2023, thousands of people studying business online will have access to a case study on the EbonyLife Group that is already a required class for all first-year MBA students at Harvard…
Business leaders will join first-year MBA students in being able to learn about the evolution of EbonyLife’s business model, its challenges and choices In 2021, the EbonyLife case study became one of just 500 case studies read by students during the two-year MBA programme, making this a rare accomplishment for an African company, led by a Nigerian woman. In September 2022, EbonyLife CEO Mo Abudu was appointed as an HBS Executive Fellow, allowing her to share her business and life experiences in person with students while working on a project with HBS faculty.
Ms. Abudu is delighted with this latest development. She said, “I didn’t really see this coming. Nearly three years ago, we were approached by Harvard Business School for a potential case study about EbonyLife. Now, just one year after it became part of the compulsory curriculum for all first-year MBA students, it’s going to be available to a global cohort studying online.