Forget supply chain, inflation new Grinch for toy industry

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A year after supply chain snags challenged toy stores to put inventory on the shelves, the new Grinch is rising costs.

The shelves at Stone Oak Learning Express are flush with Squishmallows, dolls, Hot Wheels, games and plenty of slime. Adams runs the store where, a year ago, supply chain holdups were a huge challenge.“We have plenty of supply,” Adams said. “We haven’t had an issue at all. Now, prices have gone up for inflation.”

“It’s tough,” she said. “We have a Target right next to us with lots of Legos, lots of supplies, and they get their products so much cheaper. So, it’s tough.” “We’re budgeting lower this year, so each kid will get a lower amount,” said Tarah Pawpelek, mom to four young children.

 

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