Growing 'kidult' trend takes toy industry by storm

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Fox News Digital hears from leading experts on the new 'kidulting' trend and how it's impacting the toy industry this holiday shopping season.

Hasbro President and COO Eric Nyman joins 'Fox & Friends' to discuss the increasing number of adults purchasing toys for themselves.

But while nostalgia may be a driving force for the growing consumer group, something more daunting is also triggering the trend: stress., approximately 33% of people report feeling extreme stress. An alarming 77% of people say they experience stress that affects their physical health, while a whopping 73% of people report that stress impacts their mental health. And, according to the American Psychological Association, 38% of people surveyed said their stress increased during the holiday season.

"It's okay for adults to, you know, embrace those fantasy worlds. And I think that is a form of play and that leads to a reduction in stress and anxiety because it's fun."Muderick explained how the introduction of toys and games – specifically putty – into the workplace has helped to increase morale, as he'd seen firsthand at his own consulting company.

 

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I spent a lot of money on beanie babies for 2 years and made some serious profits. Paid the bills quite well. Most of this is probably collecting

Just some more wokeass shit that has got to go

... are you kidding...? ... there's no such thing as an 'adult' when it comes to toys...

We are doomed.

It’s because our parents sacrificed themselves to provide for us, and we’ve grown up with these things and still show an interest in hobbies

It's because these adults are just over grown kids. They still live at home and play with toys instead of working. This is made to sound good by the fake media but it's bad bad bad. The left has turned men into women and boys into girls who play with toys cause they are soyboys

It’s because we’re a dying culture. Kids aren’t growing up and turning into adults because of our society. We’ve become so weak and weird.

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