Candy canes get new unexpected flavors as industry looks to build consumer demand

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Candy makers are hoping to build more of a demand for candy canes with a list of new flavors that cover sweet to spicy, while also connecting with major brands.

The traditional peppermint flavor has now expanded to sour, spicy, salty, sweet, savory and even ... ketchup!

A candy cane shortage in 2021 amid pandemic-era supply chain issues saw a Christmas without the traditional peppermint flavor in many areas, that so many Americans turn to during the holiday season.Now flavors are abundant, with Hostess putting out a Twinkies candy cane flavor, and for spicy fans there is a Holiday Heat candy cane by Brach's.— The Impulsive Buy November 1, 2022 You may even want to add some peppermint flavor to your hot chocolate as you stir, with a spoon shaped candy cane.

And those beloved candy canes can be found in other well-known treats now, like the Dairy Queen Candy Cane Chill"Blizzard" ice cream menu item. Andrew Schuman, president of Hammond's Candies told Axios,"I think everybody's interested in something new."The NCA says 90% of candy canes are sold between Thanksgiving and Christmas Day.

 

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