Vietnamese electric vehicle looks to break into US market

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Experts say succeeding in the U.S. market won’t be easy, given the cascade of new electric models on the way from established automakers.

Fernanda Galan Martinez Cronkite News LOS ANGELES – America is about to get another electric car brand, one that’s gone from the steaming jungles of Vietnam to the scorching deserts of Arizona.

“Americans want … the best thing for the cheapest price,” said Brian Moody, author at the car sales and advice site Kelley Blue Book. “And that’s hard to do with electric cars.” Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | RSS Feed | Omny Studio Company officials say 65,000 EVs have been ordered globally.

But Jessica Caldwell, executive director of insights at the car research and sales site Edmunds, noted it’s a tough market for any startup, despite Tesla’s success, because established automakers are introducing more electric models now, which could squeeze out new competitors.

 

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