Tom MartinThe hire is the latest at The CW, which recently brought in Brad Schwartz as President of Entertainment, Heather Olander as unscripted boss and Chris Spadaccini as Chief Marketing Officer, following its purchase by Nexstar.
Martin has experience structuring and negotiating business models and deals for scripted, unscripted and documentary programming for broadcast television, cable television and streaming platforms, which will be useful given The CW’s new focus.'The Flash' Boss Eric Wallace Teases Season 9's Big Bad & Explains What's In Store For Final Episodes
Martin most recently served as the Head of Business Affairs at educational platform MasterClass. Before that, Martin was the BA Lead for Quibi, where he worked to create the business model and deal structure for Jeffrey Katzenberg’s short-form streaming platform. Prior to Quibi, Martin served as the SVP, Business Affairs at Fox Broadcasting Company, where he was the lead negotiator for all of Fox’s unscripted programming, negotiating deals for .
“I’m honored and thrilled to be joining Dennis, Brad and the rest of the team at this inflection point for the network,” added Martin. “I’m looking forward to playing my part to help The CW achieve new heights.”