NEW YORK: In recent months, payments company Visa has quietly started to offer customers a new feature: A digital tool that lets them cap spending in a personalised way, for example by restricting the bill at coffee bars to a preset limit each week.
And since most business leaders today are baby boomers or members of Gen X, , many feel baffled by Gen Z, and assume they are identical to millennials .However, Gen Z also has a higher incidence of self-reported mental health issues than millennials, while its members prefer to get their information from online peers rather than authority figures.
To boomers and Gen X-ers, this trend can seem irritatingly entitled. Just ask any middle-aged manager who has tried to persuade younger staff to work in an office at set hours. As a survey by Workplace Intelligence and Amazon shows, if Gen Z-ers cannot customise jobs to their needs, they prefer to quit.For Gen Z, and many millennials, this pick’n’mix approach feels not just empowering but normal.
Some, such as online brokerage Robinhood, have done this in eye-catching style. During the pandemic it expanded rapidly by enabling users to customise their financial investments, often on the back of crowdsourced advice. Crypto featured prominently, which makes sense given that digital assets are effectively a customised form of money.However, the crypto implosion has taken the sheen off Robinhood and other fintech start-ups.
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