Customers will be able to shop for fashion items for women, men, teenagers and children from Wednesday 22 February, with interior and décor products from H&M Home also available on the Superbalist platform.
Superbalist co-CEO David Cohen said the group was"excited to welcome H&M to the Superbalist family and bring their accessible, trendy yet affordable fashion to millions of online shoppers".A deep dive into the big business story of the week, as well as expert analysis of markets and trends.
Nevertheless, he said it was growing in SA and was estimated to be in the region of 5% of all retail sales now, from probably about 2% to 3% before the pandemic.
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