Women's soccer expands into the Bay Area with a new team and record investment

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The National Women's Soccer League has awarded a 14th franchise to an investor group in California's Bay Area for a record $53 million fee.

executive Sheryl Sandberg, NBA and WNBA executive Rick Welts, and U.S. women's national team legends Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner."Sixth Street has the incredible know-how, experience and bandwidth to devote to the league," NWSL Commissioner Jessica Berman told CNBC. "We think that they're just going to be an incredible asset, not just locally, but for other teams and for the league.

"I kept asking, 'What are we missing?' It's literally the most undervalued thing we're seeing not only within the sports landscape, but just across everything," Waxman said. Sandberg will partner with the club to create leadership programs that empower women and girls in underserved Bay Area communities.Sheryl Sandberg, COO of Facebook speaks onstage during 'Putting a Best Facebook Forward' at Vanity Fair's 6th Annual New Establishment Summit.She pointed to the fact that while women hold 5% of the CEO jobs around the world, 80% of those women played sports.

"We see how the market craves and is thirsty for this level of women's soccer. When the U.S. women's national team comes to town, they sell out in a second," she said.a year ago tasked with not only growing the business but also restoring faith in women's soccer after a tumultuous couple of years that were plagued with abuse, sexism and a lack of confidence in the league.

 

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