David's Bridal CEO talks exclusively with Action News after company files for Chapter 11

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EXCLUSIVE: Action News' nydia_han asked David's Bridal CEO some hard questions, namely how can customers have confidence in a company that is filing for bankruptcy for the second time in five years?

"Even though we may not have total clarity on who that owner will be at this point, it doesn't change the mission," he said. "All through COVID and that prior bankruptcy, we never missed a dress to an event.""Yes we did," he said. "We warned 9,200 employees, and it was a legal requirement, we warned them that their job may be at risk. We did not lay off 9,200 employees.

"Do you see David's Bridal ever really flipping its business model such that it is mostly online?" Han asked.

 

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