But earlier this week, Montana Gov. Greg Gianforte signed a bill banning TikTok in the state. Now, Williams, who lives near Montana’s largest city — Billings — is scrambling to figure out the future of her business. “I’ve been trying to get some of the people over to Instagram in case something horrible does happen, where people suddenly can’t get to my TikTok,” she told CNN, “but I’m not really sure how it’s all going to work.
TikTok, like other social media platforms, has also come under scrutiny in Washington for its potential negative impacts on young users as well as fears that its algorithms may lead users to potentially harmful subject matter, including posts related to suicide and eating disorders. But the app’s audience appears to keep growing.