Peso Pluma on Why Being the First Regional Mexican Artist in Spotify’s RADAR Program Is ‘Big for the Country, the Genre and the Industry’

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.ElPesoPluma sat down with Billboard to discuss what being the first Regional Mexican artist in Spotify's RADAR program means to him, recent wins on U.S. platforms, the Doble P Tour and his hopes for the future.

. “Ella Baila Sola,” Eslabon Armado’s smash hit with Peso Pluma, was as explosive a collaboration in the Spanish-language music space as the Hot 100-topping “Boy’s a Liar Pt. 2” was for the English market. Like drill princess Ice Spice, Peso Pluma became the de facto face of a movement overnight, much to his own surprise.

alongside Raúl Vega – which went viral on social media and brought in 10 million views on YouTube in a single month – and projects including his debut set,To date, “Ella Baila Sola” has secured a number of firsts, most notably becoming the first regional Mexican song to reach the top 10 of the Hot 100 chart — peaking at No.

Growing up on artists like Ariel Camacho, Peso Pluma, born Hassan Laija, developed his love for música mexicana as a kid spending his early years growing up in Guadalajara, Jalisco, Mexico. Later, the influence of hip-hop and reggaeton also found their way into the songs he’d write.

You recently broke a record along with Eslabon Armado, becoming the first regional Mexican song to top Billboard’s streaming songs chart.

 

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