Tesla has done one thing really well for more than a decade — brought the excitement. There’s almost never been a dull moment covering Tesla. There was a period of time after the company exploded in terms of production, sales, and revenue when I drafted stories like “Tesla is Boring Now” — because it was basically just smoothly, efficiently, profitably fulfilling its mission and selling tons of Tesla Model 3 and Model Y vehicles.
, but this scenario sees that as a starting point to greater and greater sales. In this potential future, Tesla builds one or two or even three gigafactories a year for the next several years to keep meeting growing demand for its vehicles and to keep driving down costs . Perhaps Tesla reaches its astronomical goal of 20 million vehicle sales a year. Perhaps it only meets half that target, 10 million, but still becomes the best selling automaker in the world. Either way, Tesla wins.scenario.
Does it matter that early adopters have moved on to other products if the mass market is now getting into Tesla? Maybe not. But maybe it does. Perhaps all of the other competitive EV choices on the market will deflate the Tesla hype balloon a bit. We’ve already seen some Tesla price cuts to try to stimulate more demand.
Musk is convinced that Tesla vehicles will explode in valuation and demand in the not-too-distant future when true robotaxi capability is achieved. If that happens, forget about the Atto 3 or ID.4, demand for Tesla vehicles will be through the roof, Tesla won’t be able to build gigafactories fast enough, and even many Tesla bulls will be positively surprised.
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