News Formal

Bud Light sales plunged after boycott over campaign with transgender influencer, company reveals

  • 📰 NBCNews
  • ⏱ Reading Time:
  • 17 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 86%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

Bud Lights parent company, Anheuser-Busch Inbev, reported a drop in U.S. revenue as the company's sales plunged amid conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

, criticizing the brand for not reaching out to her amid the furor over their partnership.

The beer giant said overall revenue rose 7.2% in the second quarter, to $15.1 billion, from the same period a year ago as global brands such as Stella Artois and Corona made up for the loss in Bud Light sales. It said normalized earnings before interest, taxes, depreciation and amortization rose 5%, to $4.9 billion.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 10. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Coors Light brewer benefits from Bud Light's turmoil | CNN BusinessBud Light’s decline is benefiting one of its biggest rivals.
Source: CNN - 🏆 4. / 95 Read more »