Please Support This Ice Maker: Big Manufacturers Try Crowdfunding to Market-Test Products

📆 27/08/2023 13:50:00
📰 WSJ

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GE Appliances and others seek customer feedback and payment in advance to help validate a concept.

Crowdfunding is usually associated with independent artists and startups, but GE Appliances is among a number of big companies now using the platforms.

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