[Vantage Point] Is Toyota Philippines undercutting its parent company?

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In the hybrid car category, the local Toyota dealer should rethink strategy and offer customers a full range of choices – from the most basic to the fully loaded model

, which encompasses global warming, refers to all the environmental changes we are experiencing now: rising sea levels; shrinking mountain glaciers; accelerating ice melt in Greenland, Antarctica, and the Arctic; and shifts in flower/plant blooming times, among others.

Because car emissions contribute to global warming, Toyota Motor Philippines has billed itself as “the green car company.” This is quite misleading. It is, the parent company, that richly deserves the sobriquet, having developed the world’s most popular and most efficient hybrid motor system, supplying more than 10M hybrid vehicles globally over the last quarter-century or so.

Alas, the base model Cross is not available in hybrid format. Instead, the local dealer only sells the high trim model for a hefty P1.68M and keeps the stock low, with the local dealer making a fat margin.

 

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