'Buckeye Tears' beer leads to big business for some Pennsylvania breweries

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The specialized craft beer for Saturday's top ten matchup is quickly flying off store shelves.

PENNSYLVANIA, USA — Penn State against Ohio State has led to some iconic moments in Nittany Lions' history, which only adds to the already sweet taste of victory.

"I immediately contacted Mark and said, 'Hey, you want to be a part of this?' And he was like, 'Heck yeah, let's do this.' That dream of his kind of came together, his love of Penn State football and craft beer," added Kelly Zeiders, the social media manager and events coordinator. "I remember the mid-twenty-teens whenever a craft beer would be released, there'd be lines, there'd be people contacting them to get ahold of it and it's been like that. That's not something you see across the country anymore. There are a few breweries that can generate that kind of hype. But, this beer has definitely done that.""Originally, the label had the Buckeye on there with tears. It was well received by Penn State fans," laughed Collings.

 

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