With Paris being the 'city of love' and all that, one can imagine that things might get a little zesty in the Olympic village this year. Let's face it, the 'sex ban' allegedly imposed during Tokyo 2020 was never going to fly in France – so it's no surprise to learn that that over 300,000 condoms have been distributed to the village this year.
Anyway, enough of all that – let's talk packaging design. Athletes have been taking to social media to share the contents of their village 'swag bags' this year, and the packaging for said prophylactics is really quite something. It makes even theWhile those cute Olympic mascots haven't been the most popular addition to this year's branding, it seems they've finally found their calling. Quite appropriately, too – since everybody seems to think the mascots.
Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.