Currys boosted by AI-curious customers as it takes 50% laptop market share

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The electricals retailer said AI technology is ‘bringing excitement and innovation to customers’ amid growth in UK sales.

Currys enjoyed improving sales over the first part of the financial year as customers sought out artificial intelligence-enabled products.

The London-listed company reported 5% growth in sales in the UK and Ireland during the 17 weeks to August 24 amid an “improving consumer environment”. “New AI-enabled computers are bringing excitement and innovation to customers, who are coming to our stores to learn more about the technology, helping us take almost 50% share of the total laptop market.”

“Across the group, we’re continuing to target growth in high-margin, recurring revenue services and solutions. Currys is well set for our important peak trading period and beyond.”In 2023, it scrapped its final dividend payout to shareholders after reporting a loss of £450 million, which it said was down to weak demand, cost-of-living pressures and competition from other tech retailers.

 

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