The new reality for big food stocks: Shrinkflation, upset shoppers, and excessive meat sticks

"From a generalist investor standpoint, I would say it has been pretty quiet . Your typical kind of institutional money has been quieter in the space," youthful, energetic packaged food analyst at Bank of AmericaYou can easily see that in some Yahoo Finance-sourced data.

Consumers are pissed off at Big Food for its pricing strategies and are voicing their views by purchasing less. You saw that in PepsiCo's Senator Elizabeth Warren has been making the rounds talking about shrinkflation and taking food companies to task for it. "We see that consumer is very challenged, and that the consumer is making a lot of decisions. They're optimizing their full budget, so they might be cutting on food to pay for their subscriptions, or they might be cutting on food to go to see movies on the weekend. Really, there is a lot of trade-offs they're making when it comes to food." PepsiCo chairman and CEO"People at lower income levels are always more challenged.

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