a once in a decade opportunity': How top VC firms like Greycroft and Lerer Hippeau are cautiously opening their doors to the potentially $194 billion cannabis industry
As cannabis companies mature, they're looking for senior executives across accounting, finance, marketing, and retail roles to help build out their teams. "They need that level of VPs, executives, and directors who have experience in traditional retail and other mature industries," said Humiston, especially as these companies go from managing, say, three or four pot shops in one state, to a network of hundreds of stores across many states — all with their own specific regulations.CBD and hemp startups are using creative loopholes to skirt Facebook's ad ban. Here's how they're doing it.
And like any other business, there's high turnover among entry-level retail and cultivation employees.Besides the bigger, publicly-traded cannabis companies, tech startups that serve the industry — like cannabis marketplace LeafLink or cannabis vaporizer company Pax — are also growing rapidly, according to Humiston.
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