US Army focused on ROI after an audit found millions in waste - Business Insider

The Army's new marketing leads — assistant secretary for manpower and reserve affairs E. Casey Wardynski and enterprise marketing chief Brigadier General Alex Fink — told Business Insider how they plan to ensure a greater return on that investment by holding themselves to the same standards as any other major advertiser.The audit led to a complete overhaul of the Army's marketing operations.

The audit also faulted Army employees for failing to enter data -- into what it calls its enterprise marketing management system -- that tracks campaign results or submitting incorrect numbers.to develop software for managing recruitment and retention, and the Army eventually hopes to combine the two systems.As part of its 2019 defense spending bill, Congress withheld 50% of the Army's marketing budget pending a report on the audit by then-Secretary of the Army Mark T.

I'm honestly not even remotely surprised. The USA can barely find good physically able candidates to join the military. It's not a surprise that they have to put extra money into marketing to just lure the physically abled in. Then there's the actual 'sales' part.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

US Army will target Gen Z with a new data-driven marketing strategy - Business InsiderThe US Army has struggled to get recruits. Its new marketing heads explain how the military will target Gen Z with personalized, data-driven ads.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Target to power new Toys 'R' Us online businessTarget Corp on Tuesday announced a partnership with Tru Kids, the parent company...
Source: Reuters - 🏆 2. / 97 Read more »

19 US cities where moving in together won't save you much money at all - Business InsiderIn Cincinnati, Oklahoma City, and Louisville, residents won't save much money each month by moving in together.
Source: BusinessInsider - 🏆 729. / 51 Read more »

China trade war tariffs have cost US $34 billion, one measure shows - Business InsiderTariff collections are expected to rise in the coming months as Trump attempts to pressure China to change trade practices seen as unfair. FakeNewsAlert But were losing 500 billion a year before the trade war started. But realDonaldTrump told everyone that China is paying the tariffs
Source: BusinessInsider - 🏆 729. / 51 Read more »

Halliburton cutting 650 jobs in U.S. as oilfield business slowsU.S. oilfield services firm Halliburton on Wednesday said it was cutting 650 job... Thanks, Trump! They are shifting back towards selling the US government $1000 cans of coke in whatever the next military boondoggle Trump is going to land us in Time for another war.
Source: Reuters - 🏆 2. / 97 Read more »