How Food52 grew a food blog to 16 million readers and $100 million - Business Insider

Turning a blog into a lucrative business involved a measured approach from Hesser and Stubbs. Since the company "never had a lot of funding," Hesser said, "any aggressive expansion we've had was the result of proving out a concept and expanding organically.". Before its launch, they collected email addresses through a splash page for the beta site. Thousands signed up, so Hesser and Stubbs knew they had generated some buzz. Merrill Stubbs.

As a result,"we were able to give people a voice beyond participating in our recipe contests or in the comments section," Stubbs said.At this point, Food52 had raised its seed round — a feat that's particularly impressive in 2010. To make sure the new plan was viable, the company had already started doing a trial run on a third-party platform in 2012.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

16 unbelievable 'luxury' items that actually exist - Business InsiderEver wanted a designer condom or a gold toothbrush? Well, you're in luck, because those — and a number of other fancified items — are very real. jurylady5 🤮 A dolcegabbana umbrella with an eagle head handle isn’t luxury, it’s essential...for 1920s sartorial enthusiasts and incognito wizards
Source: BusinessInsider - 🏆 729. / 51 Read more »