The Netflix decade: How one company changed the way we watch TV

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In the not-so-distant past, TV viewers were forced to wait a week for the next installment of their favorite shows, parceled out by networks in ...

REUTERS: In the not-so-distant past, TV viewers were forced to wait a week for the next installment of their favorite shows, parceled out by networks in half-hour or hour-long increments.

In November 2010, Hulu, which debuted in 2008 as an ad-supported streaming video site, launched its subscription service, including full seasons of certain shows.Around the same time that the broadcast TV schedule was losing its hold on viewers, Netflix was beginning to invest in original content. Viewers were hooked, and the cultural shift accelerated. “Binge-watch” was a runner-up to “selfie” for the Oxford Dictionary's 2013 word of the year.

 

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