that estimated the value of global sports media rights for 2018 at about $49 billion.
The financial pain generated by the pandemic has intensified the tennis world’s debate about and interest in teaming up. “Maybe because of the Covid-19 pandemic, for the first time in so long you have time — although you don’t know how much time — and you also have incentive,” Godsick said. “A merger might not work, but in the end of the day tennis would be shooting itself in the foot if it didn’t give it a really hard try.”
Kvitova said in an email: “Of course, we hope that WTA players can be part of those discussions, too, because it has to come from both sides.” King said the effort would be well worth the risk. “We are stronger together speaking with one voice,” she said. “We need to be united together as a family to keep improving and to compete with other sports.”
The ATP was not swayed, and though there have been joint efforts since then, including a global data deal and a digital media agreement, they have not led to more. At the moment, the tours operate distinctly, despite sharing the same business model and customer base.
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