In light of these unforeseen circumstances, entrepreneurs of small and medium enterprises face big challenges.
Interesting fact to note, over 650,000 attendees attended over 1,500 RichWorks seminars and programmess. Having reached a whopping RM44,000 in sales per night as a result of the char kuey teow sales alone, the business has been the talk of visitors to Port Dickson following the brand's billboard along the highway to its restaurant.
The brand of this health product has been around for a long time. It had utilised traditional marketing offline strategies for a long time, as the brand's ads are featured on billboards, televisions, newspapers and in Women's Weekly magazine ads. The 10-year-old brand recorded sales of up to RM60 million with little guidance.
Who would have thought that the founder of this brand had ever worked so hard to build her empire only from a narrow flat! Emma Zuraida Jaafar once struggled in a small 700 sq ft apartment with seven other family members including her mother and father.