SPH and Google will also collaborate in the areas of talent and innovation-culture building, as well as industry thought leadership.MEDIA and property group Singapore Press Holdings on Thursday announced the launch of a"wide-ranging" joint business plan with Google for this year, covering three main pillars: growing digital advertising revenue, driving the search for subscription audiences in new platforms, as well as developing SPH's digital video content business.
On the digital advertising front, SPH and Google will boost the programmatic ecosystem and expand advertisers' budget on programmatic direct. Programmatic direct is a way to automate direct ad buys for set campaigns, which means there is a direct deal between sellers and buyers that eliminates the need for ad exchange parties.
As for subscriptions, both companies will work on"reducing churn and friction with Google and experiment the delivery of innovative news experiences through video and audio content", SPH said. In addition, they will collaborate in the areas of talent and innovation-culture building, as well as industry thought leadership, through training provided by Google which includes design-thinking training and certifications.
SPH, which publishes The Business Times , said it has had a long-standing collaborative relationship with Google. For instance, since the launch of Google Nest Hub last year, users have been able to get audio and video news feeds from BT and
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