Thursday, 23 Jul 2020 09:15 AM MYTHomegrown pea milk brand Snappea currently comes in three flavours: Utterly Original, Richly Chocolate and Simply Unsweetened. — Pictures courtesy of Snappea
According to Chan, Snappea represents a completely new category in the market. Ask any barista for non-dairy options when you order a latte and chances are you’d be offered almond milk, soy milk or oat milk. The earnest entrepreneur, a finance graduate from the London School of Economics and a veteran at Lazada during its start-up days, then delved deep into research into various non-dairy milk sources.
The quirky name itself comes from Chan’s own personal quirk. He explains, “I have a tendency of snapping my fingers when I am doing creative work to spark ideas. Hence, the brand: Snap + Pea=Snappea!” To obtain this level of non-GMO quality control, Chan has looked towards Canada as the largest producer of yellow peas globally to source for Snappea’s raw materials. He says, “We find that the quality of Canadian peas to be one of the best in the world, if not the best. It has a very clean taste, which is suitable to use in beverages like dairy-free milk alternatives.”