Freelance writer and marketing consultant Mary Kearl has maintained a five-figure monthly income working 20 to 30 hours a week since September 2019, despite losing 50% of her key clients at the start of the pandemic.
I always dreamed of being able to set my own hours, manage my own workload and priorities, and pick and choose the projects I worked on and the kinds of people and companies I collaborated with, but I never believed that I could make it as a full-time freelancer — even though I freelanced on and off while working full time throughout my 20s and early 30s, earning at least a few thousand a year on side projects.
Despite the ebb and flow of both my workload and income, by the time our world travels wrapped up at the end of July I was hooked on both the challenges and rewards of freelancing, and I launched more seriously into a full-time writing and marketing consulting career in August 2019. Here's what's worked for me and how I've had to adjust since the pandemic resulted in a loss of about 50% of my clients.I didn't realize this until I set out to write this article, but about 32% of my income from this year has come from inbound leads on LinkedIn.
The one addition is LinkedIn. Instead of searching for LinkedIn's job listings, I search for posts by individuals and companies for phrases that apply to my area of expertise, such as "hiring freelance writer," "freelance content," or "hiring social media." About 2% of my income has come from adding this strategy to my repertoire.
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