Website for Willy Wonka-style contest working again after crashing - Business Insider

on Tuesday that "the site constantly crashes and people have had issues when they are trying to buy" their tickets.

The level of interest in the novel contest makes sense — it's an unusual and headline-grabbing concept that leans into people's nostalgia for "Charlie and the Chocolate Factory." It also takes place outside, offering those looking for a new activity something to do while many traditional entertainment options remain closed amid the coronavirus pandemic.

Jelly Belly founder David Klein, who's sometimes referred to as "The Candyman" and now runs a new candy company called Spectrum Confections, is launching a nationwide treasure hunt before he officially retires.

"We're gonna have the ultimate treasure hunt where the winner will be receiving a key — a key to one of our candy factories," he said in a video.Those who participate will get a riddle regarding the location of where "gold style tickets will be hidden in the form of necklaces," according to the contest's

Treasure hunts will be set up on a state-by-state basis, and first clue is set to be unveiled on September 30 in Georgia."With The Gold Ticket Treasure hunt, our goal is to get people out and about with their families. Grandma and Grandpa can even join with the kids and grandkids," KleinA weekly serving of the biggest stories in fast food, shopping, and more. Sign up for our newsletter now.

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