The merger will give PNC a big boost along two major axes: physical footprint and digital prowess.The latter's branch footprint primarily covers markets across the mid-Atlantic, Midwest, and Southeast. By contrast, BBVA USA operates 637 branches across Texas, Alabama, Arizona, California, Florida, Colorado, and New Mexico, PNC noted in a press
, going on to say that the combined entity will have a presence in "29 of the 30 largest markets in the US."In Insider Intelligence's 2019 US Mobile Banking Competitive Edge, BBVA USA took third place out of the top 20 US banks overall in terms of offering the most desirable mobile banking features—while PNC placed 16th. As the surviving entity, PNC could absorb BBVA USA's current capabilities and adopt its product roadmap for the future.
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