and was watched by 62 million households in its first 28 days . And new data suggests it got there by steadily growing into a word-of-mouth hit.
By its peak demand on November 20, "The Queen's Gambit" was over 20 times more in demand than the average series in the US.The show is still far from some of the most in-demand shows in the US. Disney Plus' "Mandalorian," for instance, was 96 times more in demand than the average series. Parrot Analytics attributed much of the rise to research around the show, which kept interest up. For instance, chess-set sales soared 125 percent in the US in the weeks after the series debuted, according to"The Queen's Gambit" also landed on the most recent list of Nielsen's top streaming titles at No. 10, with viewers watching 551 million minutes of the series in the US over its debut weekend.
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