Payroll and benefits platform Justworks recently launched a new look for its brand, including a fresh logo, updated colors, and an original typeface.
If you've logged onto HR and payroll company Justworks lately you've probably noticed a change in the website's appearance. It's not too obvious, but feels crisper, like sipping a refreshing drink on a summer day. Carbo walked us through the year-long process of Justworks' rebrand, from initial conversations to the final push into the internet universe. He explained important principles business owners should keep in mind if they're considering a rebrand of their own. Courtesy of Justworks
"Justworks works hard on their company culture, and it showed in how they treated a partner like us," Smyth said. "They really listened to our recommendations, but also pushed us at the right times." Carbo's team of designers and engineers communicated updates through a feedback loop. Throughout the process, it was not only important to communicate between teams, but with the entire company.
"They were really great because they trusted us," Carbo said. "They knew what we were doing and were fully behind our decisions, which was really empowering."Justworks' first round of logo options before deciding on the one they would launch with their rebrand.Carbo said the project took longer than expected, so it's always good to plan for more time than you think you need.