Outside of prize money, Osaka and Williams remain tennis’ only female superstars, with Osaka setting athis year, beating the earnings record set by Maria Sharapova in 2015 when she earned $29.7 million and unseating Williams, who held the No. 1 position for the past four years.
Morgan is the lone non-tennis player to crack the top ten, thanks to a massive endorsement portfolio worth ten times as much as her roughly $400,000 on-field salary and bonus last year. She has more than a dozen current sponsors, including Nike, Coca-Cola, Volkswagen and AT&T. Her latest is an Alex Morgan Barbie Doll, as part of the brand’s Role Model Series.
“We can’t be complacent,” Casals says about the ongoing pay disparity between men and women. “We must continue to improve the exposure and profile of the women’s game so the value continues to rise. We were fortunate, but we need more women in places of power in business.”
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