Though the long delay in the relief bill’s passage was a result of partisan gridlock on Capitol Hill, Friedman points out that issues involving music and the arts tend to be less contentious, allowing them to slide in somewhat under the radar. A bigger issue he and the Recording Academy's team of in-house lobbyists and consultants faced was the inability to meet with lawmakers in-person.
Still, Friedman adds, there are distinct advantages to virtual lobbying, which he calls a more"efficient" process despite the lack of in-person connection.One of the tentpole efforts on the grassroots front was the Recording Academy’s first-ever virtual District Advocacy Day, which saw 2,000 Academy members participate in hundreds of Zoom meetings with members of Congress or Congressional staff. Among them was Morton, who met one-on-one with Rep.
"Much to the chagrin of our in-house lobbyists, I always say our best lobbyists are our members, because they really can tell the story in a compelling way," Friedman adds.Even on Capitol Hill, the allure of celebrity can be a useful tool in persuasion. “[Celebrities] can get attention in a way that sometimes even we can’t,” says Friedman.
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