KUALA LUMPUR, Dec 15 ― A South Korean dairy company has apologised after airing an advertisement that compared women to cows., the ‘wildlife documentary’ commercial for Seoul Milk had provoked a social media outrage after it was released on Seoul Milk's YouTube channel on November 29.
Based on the narration, the videographer is taken aback to witness them drinking clean water and following an eco-friendly diet in a pleasant environment, while filming them without their knowledge. “They drink clean water from pure nature, insist on an eco-friendly organic diet, and live peacefully in a pleasant environment. I will try to approach them cautiously.”The content, which was intended to promote herds of cows from a Cheongiang organic ranch, was removed from the site on December 8 after being criticised for being sexist, relating to “molka” crimes, that involves illegal filming without consent.
Seoul Milk, which is the southeast Asian country's largest dairy brand, made an official apology for coming up with an inappropriate concept and promised to be more careful in their future commercials.
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