The four-and-half-year-old Eurazeo Brands division was spearheaded by Granoff and has made 12 investments — including Herschel Supply Co. and Bandier — digging into major consumer themes.
Over the past year, Jaanuu tapped two Nike Inc. veterans, Dan Adler as chief marketing officer and Scott Shepley as vice president of brand offering, and hired its first chief financial officer, Marshall Lai. And certainly it’s a consumer base that needs a little TLC right now, with the Omicron variant filling up hospitals and stressing the health care system generally.
“It’s a little bit different when you’re a brand that is cofounded by one of them, you’re sort of standing shoulder-to-shoulder, you’re on the front lines together,” he said. “It’s a trying profession and [we’re] able to understand their journey to achieve greatness or perform at their best and then understand what’s needed on the recovery side.”
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