, a non-profit launched in 2018. The collective was a lifeline for many Indigenous women entrepreneurs during the pandemic; they met every Sunday via Zoom to learn, celebrate and offer support to one another.
“I was finishing my second stint of retirement from my corporate job and I didn’t want to write a new resumé or start job interviews,” says Kathryn, COO at Sansorium. “I approached my daughters with the idea to start an import business.” Sarah, who is executive administrator at Sansorium, says it was an adjustment going from being an employee to being one of the bosses.
“We decided to leave that for after hours,” says Fiona. They’ve also created a system to quickly communicate with each other using a purple flag for when something is wrong and a green flag when all is well.Like any business relationship, mother/daughter partnerships can present potential challenges, says Dr. Reuber. For example, feeling the need to keep discussions positive can become a problem if it hinders honest discussion of business issues.