When it comes to naming a company, new entrepreneurs are all business, but experienced ones go for the gut.
When coming up with a name for their first venture, entrepreneurs devise ones that emphasize what they do as a company, a practice called cognitive naming, from Yuval Engel, an assistant professor at the University of Amsterdam. More-experienced entrepreneurs tend to use names that resonate with people’s feelings, or emotive naming, Prof. Engel finds.
हमने इस समाचार को संक्षेप में प्रस्तुत किया है ताकि आप इसे तुरंत पढ़ सकें। यदि आप समाचार में रुचि रखते हैं, तो आप पूरा पाठ यहां पढ़ सकते हैं। और पढो: