. For a month, the company also"double matched," or matched and then donated a second time, donations from its 4,400 employees to LGBTQ nonprofits.
In 2018, Yelp added an"Open to All" attribute businesses could self-add to their company profiles. The attribute tells Yelp consumers that serve all customers regardless of sexual orientation, race, ethnicity, national origin, sex, religion, disability, gender identity, or gender expression. Since the roll out, over 635,000 businesses have added the attribute and taken the"Open to All" pledge, a promise to serve all customers with respect regardless of differences.
"People who are affected by anti-trans laws are primarily young people. These people represent our friends, our colleagues, our consumers, people who pay for advertising on Yelp," said Warren."It's a really big reason why we have to take a stand on this issue and many others." "This is something that you're not going to see going away, especially for a younger demographic of consumers who are consistently looking at the values that companies and businesses hold," she added. Yelp saw the number of people searching for Black-owned businesses jump after George Floyd's murder.In the weeks following George Floyd's murder in May 2020, Yelp saw searches for Black-owned businesses skyrocket on its platform.
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