Whenever aspiring entrepreneurs ask for my advice, I tell them that the most important step we took early on was creating a business plan.
I found that there weren't many options for women that were both trendy and affordable, and I knew I could help fill this need. That was the foundation of Pink Lily's value proposition.Define the product you're trying to sell.For each of those brands, pretend you are a loyal customer and take note of what you think they are — and aren't — doing well.
Your differentiator may end up becoming the central focus of your marketing strategy and online presence. For Pink Lily, what made us different from other e-commerce brands was that many of our items were under $50.
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