Sony and Honda want to make their EV partnership a standalone business

to build EVs together, with Honda focusing on the manufacturing and Sony creating the mobility service platform. Now, it looks like the companies plan to make it a separate business.

The companies announced the joint venture back in March. Sony said it aimed to"fill the world with emotion through the power of creativity and technology," likely via high-tech interiors and fancy entertainment systems. It added that it wants to create a mobility system"centered around safety, entertainment and adaptability."

It's a good idea. That way if it fails they can shutter or BK it without affecting the other 2.

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Sony and Honda want to make their EV partnership a standalone business | EngadgetSony and Honda plan to make their EV joint venture a separate business.. passthebeano I think this is a good idea actually. Much easier for branding purposes to have a new company name instead of juggling and trying to fit the new business under the existing Honda/Sony name. That said, they should have a model in their lineup called the E-Motion.😃 Tesla Shorting season baybayyy And now let Americans the big kids from Japan, Germany and France play. Game over.
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