Talk about a tipping point. Between 2014 and 2018, clothing retailer and manufacturer The Foschini Group produced 5 million garments in South Africa annually. In 2018, this number began to rise and, by 2021, the group produced 15.4 million garments locally.To achieve this, the company, which owns brands such as Foschini, Sportscene, The Fix, Exact, Markham and Phase Eight in the UK, will deploy part of this year’s R2.
Supporting these results were impressive market share gains across all territories, with the group achieving 27% growth in men’s and ladieswear in South Africa against average growth for the segment of 5.9%,By producing locally “It was about 2004 and there was this nerdy academic from the auto industry talking about supply chains and ‘clustering’ and how we could reduce our production time from 180 days.” That man was Justin Barnes, chairman of B&M Analysts and executive director at Toyota Wessels Institute for Manufacturing Studies, based in Durban.
“Exact was the first brand to throw in their lot with us. Instead of ordering in February, they were able to order in July for September and respond quickly to customer demand – that summer was their best ever,” says Choice.
Great stuff! But it was partly the unions that caused the clothing industry in the Cape’s demise! So watch out for them again!
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