, which work together closely and jointly created the award-winning “Genesis” concept for the BBJ 787.
“We carry a few samples in the studio, but these kinds of customers typically have design advisers who come with very specific ideas,” says Alex Pardo, who heads visualization across the two studios. His team relies on hyperrealistic digital mock-ups, so the client can see the interior at scale while also being able to easily visualize different types of materials within the setting.
“We presented the floorplan a client wanted on the first visit,” says Mariat. “He was surprised we could project on a one- to-one scale. You can look, modify and touch everything before you even buy it.” But designers must take pains to ensure that the presentational fireworks don’t get ahead of reality. “We take pride in adding creative features that also work with technical requirements,” Mariat explains. That means constant communication with critical counterparts on the engineering side, who field questions about new materials or components meeting regulations for flammability and structural integrity.