In a nod to South Korea's millennials-backed art market, which is set for another record-breaking year, the Fair - a closely-watched showcase of top works by contemporary artists - moved for the first time beyond its traditional venues of London, New York and Los Angeles.
One 36-year-old collector, Seoul office worker Lee Young-sang, has been saving up for the long-awaited fair, which opens to the public on Saturday.A visitor gets help from a volunteer at the Frieze art fair, in Seoul, South Korea September 2, 2022. REUTERS/Kim Hong-Ji"I am so happy to see amazing ... art works in one place and have the opportunity to buy," Lee, who spends most of his disposable income on art and owns around 120 pieces, said.
Such factors "definitely encourage young collectors to make bold investments," tax accountant Kwon Min said. They include global dealer Perrotin, which opens its second gallery space in the glitzy Gangnam district this week to coincide with the fair, and Thaddaeus Ropac, which opened its first last year.
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